The VVS Collection · Free Spec Tool

VVS Collection
Spec Comparison

Every piece in The VVS Collection is GUARANTEED VVS+ clarity minimum, E-color, IGI certified. Select your diamond shape and carat weight to see exactly how VVS+ specs compare to what other retailers sell — and what those specs cost at each retailer.

Price Comparison
1.0ct Round Brilliant — VVS2 · Excellent Cut · 14K Gold · IGI
Same IGI-certified spec. VVS2 clarity, Excellent cut.
than Tiffany
Shop this exact spec
Prices current as of May 2026. Competitor prices for shapes/carats marked ‡ are interpolated from adjacent data points — verify at each retailer before purchase. StudsDirect prices are live catalog prices. All diamonds VVS2+, Excellent cut, IGI certified unless otherwise noted.

Why is the price difference so large?

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SEEPZ direct sourcing

Our diamonds are cut and polished at the SEEPZ free trade zone in Mumbai — one of the world's largest diamond manufacturing hubs. Zero middlemen between the cutter and your door.

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No retail overhead

Tiffany operates 300+ retail stores globally. That rent, those salespeople, that Fifth Avenue flagship — it's all baked into the price of your ring.

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Lab-grown at cost

Lab-grown diamonds are physically and chemically identical to mined stones. We source them at production cost — not at the inflated "rare earth" premium retailers charge for mined equivalents.

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IGI certified — every stone

Every stone ships with an IGI certificate you can verify at igi.org. VVS2 or better clarity. Excellent cut. 14K solid gold settings. These are not marketing claims — they're on the certificate.

Want the full breakdown? The Buyer's Bible — 8 chapters on CVD vs HPHT, how to read an IGI certificate, and what a $1k vs $10k stone actually costs.
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