The VVS Collection · GUARANTEED VVS+ CLARITY · IGI CERTIFIED
Mejuri is excellent jewelry. But 0.06ct accent diamonds and 1ct VVS IGI studs aren't the same thing.
Shop The VVS Collection →The VVS Collection — Every piece is GUARANTEED VVS+ clarity minimum, E-color, IGI certified. Mejuri doesn't guarantee VVS. We do.
Head-to-Head · The VVS Collection vs Mejuri
Mejuri
StudsDirect
Pricing Comparison · VVS Collection Leads with 1.5ct+
| Item | Mejuri Price | StudsDirect Price | You Save |
|---|---|---|---|
| Mejuri Mini Bezel Studs (0.06ct each, pair) | ~$385 verify ↗ | $963 | 15× more diamond |
| Mejuri 0.5 TCW Round Studs (pair) | ~$450 verify ↗ | $963 | 2× the carat weight |
| Mejuri ~1ct TCW equiv. studs | $950+ verify ↗ | $963 | Comparable price, IGI certified |
| 2ct Tennis Bracelet | N/A verify ↗ | $1,200 | No comparison |
"Mejuri Price" sourced from Mejuri website. "Verify" links open directly to competitor product pages so you can confirm the markup is real.
Mejuri sells many earring styles INDIVIDUALLY — not as pairs. The price you see may be for ONE earring. Always verify the listing before purchasing. StudsDirect sells all studs as pairs.
Size Reality Check
Diamond face-up size at scale. All circles below are proportional to the actual mm diameter of each stone.
0.06ct
~2.5mm
Mejuri Mini Bezel
(each earring)
0.25ct
~4mm
Mejuri 0.5 TCW stud
(each earring)
0.5ct
~5mm
StudsDirect 1ct pair
(each earring)
1ct
~6.5mm
StudsDirect 2ct pair
(each earring)
25× more diamond per dollar with StudsDirect at 1ct vs Mejuri 0.5 TCW equivalent.
Transparency
Mejuri's typical diamond earring: 0.06–0.3ct per earring. StudsDirect: 0.5ct per earring (1ct pair). That's 8–16× more diamond per earring at a comparable or lower price.
StudsDirect provides IGI-certified stones with independent lab reports. Mejuri typically grades internally — no third-party IGI or GIA certificate on most styles.
Mejuri carries a significant brand premium for their design aesthetic and retail/social presence. StudsDirect has zero brand premium — manufacturer-direct pricing.
Mejuri's small accent diamonds are designed for stacking and layering. StudsDirect's 1ct solitaire studs are designed to be the statement piece. Two different products for two different purposes.
Every piece in The VVS Collection is GUARANTEED VVS+ clarity minimum — E-color, 14K solid gold, IGI certified. Mejuri sells G-H color, VS clarity stones. They do not guarantee VVS. We do.
Mejuri is a genuinely well-designed brand — solid 14k gold, clean aesthetic, beloved by those who care about design. Their diamonds are tiny accent stones — 0.06ct to 0.3ct per earring — not statement studs. That's the product. If you want stackable fashion earrings with subtle diamond accents, Mejuri is an excellent choice. If you want 1ct VVS IGI-certified diamond studs that sparkle across a room and hold value as jewelry — that's StudsDirect. Different products, different intentions.
The VVS Collection · Why We Guarantee VVS+
The Founder Promise
20-Year Diamond Industry Veteran · Founder, StudsDirect
Our Founder spent 15 to 20 years working directly inside the SEEPZ procurement trade — evaluating manufacturers, establishing quality benchmarks, and learning exactly what the markup looks like at every level of the supply chain from the inside. StudsDirect exists to eliminate those layers. Every piece is IGI certified, and every sourcing decision reflects nearly two decades of firsthand operational experience in the zone.
The Tiffany markup screenshot. The clarity grades that actually matter. Why cut beats carat. 15–20 years of SEEPZ procurement experience, in a free PDF. No upsell, no spam.
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Common questions
At 1ct, essentially price-matched — Mejuri ~$950+, StudsDirect $963. The difference: StudsDirect includes independent IGI certification, E-color, VVS+ clarity. For smaller sizes, Mejuri's accent diamonds (0.06-0.5ct) are a different product category entirely.
Yes. Real CVD lab-grown diamonds. However Mejuri typically doesn't provide independent IGI certification — their grading is internal. StudsDirect provides IGI-certified stones with independent reports.
Lifestyle brand with massive social media presence, physical retail, strong fashion identity. They sell an aesthetic as much as jewelry. StudsDirect has no brand premium — manufacturer-direct, better value per carat.
Many Mejuri styles are sold individually (one earring), not as pairs. Always check the listing. StudsDirect sells all studs as pairs.
Size, cert, intent. Mejuri: 0.06–0.5ct fashion accents, beautiful settings, no IGI, designed for stacking. StudsDirect: 1ct VVS+ IGI-certified solitaire studs, designed to be real diamond jewelry. Different products for different purposes.
The VVS Collection is StudsDirect's entire product lineup — every piece GUARANTEED VVS+ clarity minimum, E-color, IGI certified, 14K solid gold. Unlike most retailers who sell G-H color and VS clarity stones, The VVS Collection only ships verified VVS+ or better. No exceptions.
FOUNDERS CIRCLE
Every StudsDirect customer is automatically added to the Founders Circle. As StudsDirect grows, Founders Circle members will be first in line for exclusive benefits — including potential ownership opportunities at the founder's discretion. The more you invest in VVS, the more VVS invests in you.
Learn About Founders Circle →Also compare:
IGI certified · VVS+ guaranteed · E-color · 1.5ct+ statement pieces · 14K solid gold · SEEPZ direct
Shop The VVS Collection →Competitor prices checked May 2026 where noted. Prices may vary by configuration, promotion, and availability. Visit retailer sites for current pricing. StudsDirect prices are for IGI-certified lab-grown diamonds in 14K solid gold settings.
Our Honest Lab Diamond Buyer's Guide: 15–20 years of SEEPZ procurement experience, no jeweler spin. Free PDF to your inbox.
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