StudsDirect is the only jewelry brand that gives its highest-value buyers the opportunity to earn equity in the company. No competitor offers this. No jeweler has ever offered this.
The Idea
Tiffany charges $8,000 for a 1ct ring. You pay for the diamond, the Fifth Avenue flagship, 300 retail stores, and a celebrity campaign. You walk out with a piece of carbon and a blue box — and no stake in the company you just funded.
StudsDirect does it differently. Our jewelry is produced at SEEPZ manufacturing facilities in Mumbai, sourced directly by a founder with 15–20 years of SEEPZ procurement experience. No middlemen. No flagship overhead. We pass those savings to buyers — and for our highest-value customers, we go further.
If you spend $10,000 or more with us, you may be eligible for company stock options. You're not just buying a diamond. You're buying into a business that's disrupting how diamonds are sold.
"James Allen won't give you stock options. Brilliant Earth won't. No one in this industry will. We will."
— Founder, StudsDirectThe Program
Step 01
Browse StudsDirect collections — tennis bracelets, engagement rings, fine jewelry suites. Any single order totaling $10,000+ qualifies.
Step 02
When your cart exceeds $10,000, complete terms — including option allocation, strike price, and vesting schedule — will be provided before you confirm.
Step 03
You receive your jewelry, IGI certified and SEEPZ sourced. You also receive documentation for your stock options — a stake in what you helped build.
Why StudsDirect
James Allen and Brilliant Earth are the two largest online lab-grown diamond retailers. Neither offers equity to buyers. Neither sources direct from SEEPZ. Neither was built by a founder who spent two decades inside the diamond trade.
| Feature | James Allen | Brilliant Earth | StudsDirect |
|---|---|---|---|
| Stock options for $10K+ buyers | No | No | Yes* |
| SEEPZ direct sourcing | No | No | Yes |
| IGI certified diamonds | Yes | Yes | Yes |
| Price vs. market | Standard retail | Standard retail | Competitive + higher specs |
| Founder experience | VC-backed | VC-backed | 15–20 yrs SEEPZ |
* Terms TBD. Does not constitute a binding offer.
The Founders Circle is the community of everyone who purchases from The VVS Collection. Every StudsDirect customer is automatically enrolled — no application, no minimum spend. The VIP program recognizes buyers at the higher end of cumulative spend for priority attention from the founder.
As The VVS Collection grows, Founders Circle members — especially those with significant cumulative spend — are first in line for exclusive benefits at the founder's sole discretion. These may include potential ownership opportunities, early access, and other recognition. Benefits are determined at the founder's discretion and are not contractually promised.
The Founders Circle is a visionary customer recognition concept — not a contractual equity arrangement. No securities are being offered. Any future ownership opportunities would be determined entirely at the founder's discretion and subject to applicable law. Joining the Founders Circle means you're recognized as an early supporter of The VVS Collection.
No. Every purchase — even a single pair of 1ct studs — enrolls you automatically. Cumulative spend influences the level of recognition you receive, but there is no minimum to become a Founder.
Founders Circle members will be contacted directly as specific benefits are announced. The founder personally oversees membership recognition. There's no fixed timeline — this is a long-term relationship.
Fundamentally different. Loyalty points have value only at the store that issues them — and they expire. The Founders Circle is built on the idea that your investment in The VVS Collection earns you recognition in what you're helping to build. As StudsDirect grows, Founders Circle members are positioned to share in that growth at the founder's discretion.
Every piece in The VVS Collection is GUARANTEED VVS+, E-color, IGI certified. Your purchase is your enrollment — automatic, permanent, recognized.
Shop The VVS CollectionQualifying purchases over $10,000 may be eligible for company stock options. Terms TBD. This page does not constitute a binding offer to sell securities. StudsDirect reserves the right to modify or discontinue this program at any time. All purchases remain subject to standard terms and conditions. © 2026 Venice Partners & Enterprises LLC. All rights reserved.